# identity.md

## Organization Overview
- **Company Name:** Naja
- **Mission:** Naja is dedicated to creating high-quality, sustainable, vegan, and eco-friendly bras, underwear, and swimwear for women. The company champions body positivity, diversity, and environmental stewardship, while making a positive social impact through its "Underwear for Hope" program, which employs women in the slums. Naja is driven by a passion for beautiful design, a spirit of rebelliousness, and a deep desire to make the world a better place.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Catalina Girald, CEO (Co-founder)
    - Gina Rodriguez, Co-founder (Golden Globe winning Actress)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Naja fosters a culture rooted in body positivity, diversity, and a commitment to doing good for the earth. The company values beautifully designed products, a rebellious spirit, and a profound desire to contribute positively to the world.
- **Team/About/Leadership/People Links:** https://naja.co/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Naja operates as a sustainable underwear company, offering vegan and eco-friendly products. A core component of its operational approach is the "Underwear for Hope" program, which provides employment opportunities for women in the slums, integrating social impact directly into its business model.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Co-founded by Golden Globe winning actress Gina Rodriguez, Naja benefits from a prominent affiliation.